FLOWER CATALOG

SUMMARY

The flower catalog app is a mobile app designed for a trendy florist; it allows users to browse and order flowers from a variety of florists. The app typically features a wide selection of flowers, including roses, lilies, tulips, and orchids. Users can also filter their search results by occasion, price, and color. Once a user has chosen the flowers they want, they can place an order and have them delivered to their home or office. With so many features and benefits, it is the perfect way to send flowers to a loved one or celebrate a special occasion.

DESIGN PROCESS

It is the Systematic approach to creating solutions, to a product service or experience. During the design process,the specific steps and order can vary depending on the design methodology and project itself. In this project, we have use the User-center approach to focus on the needs and experiences of the end-user:

User Research

Users are seeking an online shopping app that enables them to conveniently purchase flowers from a variety of options.

Problem Statement

The problem was that, the busy schedules of many flower lovers make it challenging to find time for flower shopping.

Hypothesis

Users desire an online platform that enables convenient flower shopping from any location, offering a diverse selection of floral arrangements.

Goal

Our goal is to design an online shopping app that allows users to purchase a variety of flowers from anywhere.

PERSONAS

A persona is a fictional character that represents certain traits and qualities of real users. They are used to understand and empathize with the target audience. In this project, we created personas like Mary and Annie, who struggle to find the perfect flowers for themselves and their loved ones. Due to their busy schedules, they often don’t have time to visit a physical store. Therefore, they need a catalog and an app that allows them to easily find and order flowers online. The presentation below showcases an image, demographic information, quotes, goals, frustrations related to the product, and a summary of our two personas.